What is an AI digital marketing strategy?
While many companies are embracing AI, it’s about a lot more than simply using AI tools to manage repetitive tasks or generate marketing content.
To get the most from the technology, organizations require a strategy that can help them leverage AI to enhance marketing efforts, optimize campaigns, and improve customer engagement.
“AI and machine learning offer brands and marketers an opportunity to improve efficiency and improve effectiveness of their marketing. Those efficiency and effectiveness gains can be either applied to their internal function, things that their staff or team does that customers never see, or to external things that are customer facing,” said Jim Lecinski, Clinical Associate Professor of Marketing at Kellogg School of Marketing, Northwestern University
